(2020-2021)

(Manhattan, New York)

KROST NEW YORK is a fashion brand that aims to foster a community that pursues tangible change through purposeful collections & collaborations. As the lead digital designer and creative director, I lead a team of talented designers and work with big brands' design teams (Barney's New York, Fila, Toms, Nautica, etc.). I'm in charge of all visual assets throughout eCommerce, internal, and products. 

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(eCommerce): I created the branding systems and template assets that could be utilized to the website, paid-ads, email, social posts, press for each collection and collaborations, art directions for product shots and campaigns;  

(Internal visual assets): I built up the cohesive visual system for the brand, including investor deck, media deck, welcome pack, etc.;

(Products): I developed graphics for the clothes and package design, which pushed the brand forward in terms of messaging and aesthetics. 

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My scope of work ranges from (visual identity design), (motion graphics), (package design), (editorial design), (art direction), (image editing), (video editing), (web design(see 07)). 

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